As I may have mentioned in a previous post, I am currently doing the marketing for an up and coming brewery which is what inspired me to start this blog. That brewery has now begun to make beer! The Lerwick brewery was founded by my dad and his two brothers who all have a passion for beer. My family is from Shetland so we have decided to begin our company where our roots lie! Our brewery finally has the go ahead from building control and all the other permits and so we can finally begin the fun part – the brewing itself!
Because we are mainly focusing on the Shetland market to begin with, we have decided to start with a Pilsner style lager and an 80′ dark beer. These are the most popular styles in Shetland. Once we expand to the mainland, we are planning to introduce a variety of different ales into our product range.
Shetland has recently been in the limelight with the new Three dancing Shetland pony advert which is obviously fantastic news for us…the timing couldn’t have been better! Do you think he’s celebrating the launch of our brewery??
I think Shetland is an absolutely fantastic place and we really hope to promote it through our beers. The landscape is beautiful and the wildlife is incredible. I grew up here as a child and I didn’t really appreciate how lucky I was. I got to see orca whales, seals, puffins, otters and loads more animals regularly which most people are lucky if they’ll see even once in their life! There are also amazing beaches, albeit the weather maybe isn’t the best if you want to sunbathe, but if you enjoy nature and clean air, I definitely recommend visiting!
I have digressed slightly from the topic of this blog, beer. Because we haven’t started to sell anything yet and are still in the experimental brewing processes, I don’t want to give too much away. I’ll be providing updates on here regarding our progress because I’m so excited that it’s finally happening!!
In the mean time, please check out our facebook page 🙂